“Stop Working! Start a Business, Globalize It, and Generate Enough Cash Flow…” (Book Review)

After reading a story in American Venture Magazine, I decided to read “Stop working!” The story was that of a New Orleans survivor who escaped from the disaster in a rowboat with her laptop and “Stop Working!” and put the lessons taught in the book into action right away, even while she was newly displaced due to Katrina.

After the red stop-sign graphic with the words “Stop Working” on the cover of the book, the first sentence of the introduction, “Less than a year after I started my new company it became a global player” aroused my curiosity even more. In the words of the author Rohan Hall, “Stop Working!” is not a motivational book, but it gives information on “how to build a profitable business from a small investment” and “how to expand your business by aligning with global partners.”

Taking the operation of global companies as a model, Hall shows how to turn a small business into a global one. From that point of view, even those who have very successful businesses can make use of “Stop Working,” in which each significant concern and topic is covered well and at times from a technical angle.

In the first chapter, Job Security, why businesses fail and why the phrase “job security” is a lie is told in detail with a few basic to-do axioms added. The later chapters address the nitty gritty of starting a business with creativity, entrepreneurship, and courage to make it a global entity. The lessons in the chapters are well taught and with detail. For that reason, “Stop Working!” can be considered a textbook for someone serious enough to take its advice to heart. The down-to-earth chapter headings alone are enough to show how insightful and informative this book is.

The book includes thirteen chapters in three sections:

I. Globalization – Your Path to Wealth

II. Build Your Agile Business Structure

III. Technology & Resources

The book ends with an appendix that consists of two sections: Global Economies and Favorite Downloads.

When “Stop Working!” incorporates Hall’s experiences in anecdotes, it is not to entertain but to enlighten the reader. The thesis of the book maintains that, although a business is somewhat successful, even a small life event may cause disorder, leading to financial devastation. It is, therefore, feasible to turn the business into a global enterprise.

The author, Rohan Hall, has worked with companies like Hewlett Packard, PeopleSoft, Corning, Honda, Avery Dennison, Lockheed, Boeing, The American Red Cross, Sierra Pacific Power Company, and Robert Half, to help them develop global businesses. Hall is the owner and CEO of a professional services company, vConcepts, Inc., and Eye Contact Media, Inc., a publishing company. He is, also, a Fortune 500 Global Business/Technology Consultant.

“Stop Working!: Start a Business, Globalize It, and Generate Enough Cash Flow to Get Out of the Rat Race!” is in 277 pages with ISBN-10: 0972918736.

The advice in the book is clear and simple, yet never simplistic. “Stop Working!” deserves to be read with care and kept as reference material for future. In my opinion, anyone with a business, small or large, or anyone thinking of starting a business should study this book and keep it on his bookshelf.